Concept stores – not to be confused with pop-up stores – are shops where it’s not just about selling products. The shop’s interior design and product range play a key role in the overall experience and are tailored to a theme or a particular lifestyle. So, it’s really more about finding inspiration. Where in Groningen can you have a browse in a concept store? We’ve picked out a few great spots for you.
YO-YO.SHOP
Pelsterstraat 31c – A quiet, grey shop near the Vismarkt where the clothes provide all the colour. New and second-hand designer fashion hangs on the same racks: Comme des Garçons, Dries van Noten and Rick Owens alongside timeless vintage pieces. The concept is entirely circular: hand in clothes you no longer wear and receive cash or shop credit in return.
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YAYA Concept Store
Vismarkt 40 – In one of the most beautiful buildings on the Vismarkt, you’ll find lovely clothes made from exquisite fabrics, charming trinkets and all sorts of things to spruce up your home. A stunning shop, spacious and light. From the tables to the stools in the changing rooms: everything is for sale. A shop where you can’t take your eyes off the goods and which makes you feel just a little bit greedy.
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BIEN
Oosterstraat 54 – A fashion, homeware and lifestyle shop brimming with clothing and accessories from Dutch and Scandinavian brands. Concept store BIEN has an industrial feel and is a place of inspiration with a Scandinavian touch. Everything in the shop is for sale, from home accessories and cookbooks to side tables and cushions.
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KOKOTOKO
Oosterstraat 26 – This really is a shop for people who want to do their bit for a happier world. Do-gooders who want to promote not only fair wages and healthy working conditions in faraway countries, but also their own local economy. Looking for something special? KOKOTOKO has little to no stock, which means you won’t suddenly spot your new T-shirt on every street corner.
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“ “Be inspired in one of the unique concept stores.” ”
